Battle of the beige! As a self professed nude matte eyeshadow junkie, when I saw an online reference to Wet N Wild's single eyeshadow in Brulee duping Urban Decay's Walk of Shame (WOS) in the Naked Basics palette, I had to investigate.
Warning: this is a long one with lots of pictures! Get some popcorn :)
What is a dupe?
I start blowing smoke out of my ears when I see "dupe" thrown around online - most of the time, it is just a lazy side by side picture of the packaging. For me, a dupe needs to be a true duplicate - the same color, finish, texture, opacity, longevity, and functionality. I put a high bar forward for a dupe and I am picky as hell.
How do they stack up?
Color: Both WOS and Brulee are light beige shades with neutral leaning pink undertones. WOS is a little more pink and Brulee is a hair darker. These are similar, but not precisely the same color when built up to full opacity. With a sheer application, I would be hard pressed to identify each of them based on color alone.
Finish: WOS and Brulee are both true mattes - no visible shimmer in either pan. Total tie.
Texture: Urban Decay and Wet N Wild (with the Color Icon formula) are both known for high quality eyeshadows, and these two are no exception. Both feel very smooth - none of the stereotypical unblendable chalk here! These are actually smooth, and not just "smooth for mattes." However, they do have a subtle texture difference. WOS is a little more silky and has a hair more slip.
Opacity: As a general rule, matte beige shades aren't very opaque. One of the reasons I reach for both of these shades so often is that they are the 2nd and 3rd most opaque nude base shades I own (the hands down winner is the yellow toned beige from Stila's In The Know). Either of these are opaque enough to add coverage when setting a concealer and have similar opacity to a powder foundation. Wet N Wild's Brulee is more opaque, but not substantially.
Longevity: I admit, I don't ever wear eyeshadow without a primer, so I haven't tested these on bare lids. Over a primer, they both last all day with no problems. Tie!
Functionality: I use a skintone matte eyeshadow every day as the layer over my eyeshadow primer. I find that it makes the eyeshadow easier to blend and it makes a nice even base. If my primary purpose is to hide the veins on my eyelid, Wet N Wild Brulee pulls ahead by a hair. If my primary purpose is to create the most smooth base for blending, I prefer Urban Decay Walk of Shame.
As always, swatches were done on bare, unprimed skin. I built up each swatch with a couple of swipes to show the color and texture.
In case you own any of these other matte beige shades, I have a comparison swatch post. From left to right, all with no primer, Too Faced Fresh Linen, Too Faced All I Want For Christmas (LE, holiday collection), Urban Decay Foxy, Urban Decay Walk of Shame, Wet N Wild Brulee, Inglot 353 M, Stila Wind. If you would like to see more swatches, I have a review of the Too Faced Matte Eye palette here, a review of nude matte Inglot shadows here, and a review of the Stila In The Know palette here.
Are they dupes?
I think they are 90% similar, but not a precise dupe. Even so, do you need both? Certainly not. If you are a bargain shopper, Wet N Wild will win your heart on price alone - 99¢ for .06 oz, which comes out to $16.50 per ounce. By comparison, Naked Basics costs $29 for 6 .05 oz shades, or $96.67 per ounce. If price isn't your primary decision maker, Naked Basics has a high quality mirror, travel friendly packaging, and a versatile mix of everyday shades. For my coloring, I also prefer the slightly lighter and more pink color of WOS because it becomes invisible against my skin. If both products cost the same (we can hope, right?) I think the extra silkiness in the Urban Decay formula outweighs the extra opacity of the Wet N Wild formula.
Do you own WOS and Brulee? What do you think? Leave me a comment!