Why does it matter? My philosophy is that customers and consumers deserve to be informed and that being more informed leads to better decision making. If you have been curious about why certain brands have formulas similar to other brands or how brands change over time, this list will hopefully add some illumination to your buying decisions.
A few notes:
- This post is focused on cosmetics brands, but many corporate owners also hold skincare, haircare, and fragrance brands in their portfolios. Feel free to click through the links I posted and see what other brands a company has in its portfolio!
- Most major fashion houses who have cosmetics lines have separated corporate ownership of their cosmetics line, fashion/accessories lines, and their fragrance licenses. Confusing, I know.
- If I left out a brand you are curious about, please leave me a comment and I will do my best to add it!