Sunday, August 6, 2017

New updates to my "Who Owns Who" post


It's that time again! Every 6 - 9 months, I like to pop back into my blog's most popular Who Owns Who post for updates. 2017 has been a slower year so far for corporate makeup M&A, but we have had some big news. I have also added some brands from comment requests.

Updates to the post include corporate ownership details for: 
  • Hourglass
  • Burberry
  • Milk
  • Younique
  • Clarins
  • Seed (ColourPop, Kylie)
I'm also thinking about a separate post for influencer / instagram / online brand ownership. I've been wondering lately where all of these brands come from and how they get their funding for quick product launches and huge marketing spending - looking at you Juvia's Place, Smith Cosmetics brushes, Storybook Cosmetics, Morphe... If this would be interesting to you or you have any brand suggestions, please leave a comment!

xoxo

How to tell if a blush shade has a warm, cool, or neutral undertone


We read a lot about makeup undertones online, but it can be really tricky figuring out our own undertones and the undertones of our products. I personally find blush to be tricky because blush sneaks up to the THIS IS TOO MUCH line so quickly.

Thing 1: Find your own undertone

My bare skin, photographed in natural light with no edits at all

Wearing foundation, plus neck comparison (I do not blend foundation down my neck)

Sunday, April 9, 2017

Thoughts on decluttering, reusing makeup containers, and *actually* using samples


Hello friends! I have talked about my decluttering / simplifying / no-buy journey several times on my blog (see here, here, and here), but today I want to share how it's going and talk about finding creative ways to use what you have.

First up: an update on my decluttering progress & no buy. I pretty much stopped decluttering / simplifying my collection within the last three months because I was satisfied with the state of my collection. Everything I own is something I use and enjoy. Some items only come out to play  seasonally or in certain moods, but that's a-okay by me.

I went about a year-ish on a very minimal purchase streak (an informal no-buy if you will) but I feel like that phase is also over. I no longer think about trying to force myself not to buy or limiting my urge to purchase, I am more naturally skeptical and inclined to ask myself if I *really* *actually* want it. I have purchased a few things lately that I have loved - a sunscreen replacement, a few eyeshadow singles from Essence, a new mascara - but nothing over the top.

I'm on my second year of not making Sephora VIB or Ulta platinum - it felt nice to pass the anniversary of not making the cut. I have also been continuing to reform my social media habits - I don't follow any beauty related stuff on snapchat, pretty much quit instagram, and have continued reforming my youtube subscriptions. I am down to two nail polishes plus a top coat, my favorite red and my favorite nude, which is a HUGE improvement from my previous collection of ~25 polishes. I have also been nurturing my reading and baking habits. I am pleased to announce my currant almond scone habit is still going strong :)


Let's talk about reusing what you have - quite a few of my everyday favorites are items with recycled packaging. If you love a product's packaging, keep on using it, even if you declutter the product inside. Some examples:

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