Sunday, August 6, 2017

New updates to my "Who Owns Who" post


It's that time again! Every 6 - 9 months, I like to pop back into my blog's most popular Who Owns Who post for updates. 2017 has been a slower year so far for corporate makeup M&A, but we have had some big news. I have also added some brands from comment requests.

Updates to the post include corporate ownership details for: 
  • Hourglass
  • Burberry
  • Milk
  • Younique
  • Clarins
  • Seed (ColourPop, Kylie)
I'm also thinking about a separate post for influencer / instagram / online brand ownership. I've been wondering lately where all of these brands come from and how they get their funding for quick product launches and huge marketing spending - looking at you Juvia's Place, Smith Cosmetics brushes, Storybook Cosmetics, Morphe... If this would be interesting to you or you have any brand suggestions, please leave a comment!

xoxo

How to tell if a blush shade has a warm, cool, or neutral undertone


We read a lot about makeup undertones online, but it can be really tricky figuring out our own undertones and the undertones of our products. I personally find blush to be tricky because blush sneaks up to the THIS IS TOO MUCH line so quickly.

Thing 1: Find your own undertone

My bare skin, photographed in natural light with no edits at all

Wearing foundation, plus neck comparison (I do not blend foundation down my neck)

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