Update: Who owns who? Corporate ownership of global makeup brands

My mega post on the corporate ownership of cosmetics brands is one of the most popular ever on my blog, so with all of the new news lately I thought it was time for an update.


Unsurprisingly, L'Oreal and Estee Lauder have continued with substantial M&A activity, notably with L'Oreal's purchase of It Cosmetics and Estee Lauder's purchase of Too Faced and Becca. Shiseido has also been busy, creating a new prestige makeup division and purchasing Laura Mercier. E.l.f. has gone public under the leadership of TPG Growth.

The post update includes:

• Updated 2016 information
• New graphics accounting for 2016 news
• New information on which makeup brands are not owned by a conglomerate or private equity company
• Reader requests to include new brands

Click here to read the updated post! If you have any questions or requests for info on a brand you are curious about, please leave me a comment.