About Mizuho (瑞穂) Brushes
Compared to other Japanese artisanal makeup brush brands like Hakuhodo, Koyudo and Chikuhodo, Mizuho is not as well known in the United States. Mizuho brushes are handmade in the Kumano area of Japan. Like many other traditional Japanese brush making companies, Mizuho does sell private label. If you are curious about Japanese brushes, I have reviewed quite a few others on my blog.
The PM series is relatively affordable compared to some of their other lines and features cherry blossom pink handles. They do make other lines with different themes if pink handles don't appeal to you, but I personally think the pink handles are cute.