R.I.P. OCC? Thoughts on failed makeup brands, how brands make a comeback, & predicting who's next

photo from makeup artist Kevin James Bennett

OCC, maker of the OG liquid lipstick Lip Tars and cult classic John Doe creme color concentrate, appears to be out of business. They recently shut down their website and social media after deeply discounting their online merchandise. The company has not confirmed the news, but it isn't a surprise to anyone in the makeup news sphere that OCC has been in trouble.