Cover FX custom cover drops N20 - comparison swatches

I'll keep this brief, but I had to share comparison swatches for Cover FX custom cover drops in shade N20. I am late to the custom cover drops hype train, but I really wanted to try them. I went to Sephora to get color matched because I wasn't sure what shade I would be. The guy at Sephora color matched me to N20.

Let me be the first to say that N20 is not my shade and color matching at Sephora is a total crap shoot.

Chanel Poudre Universelle Libre loose powder swatches & review // 20 Clair (translucent 1) on dry pale skin

Basics: 

• $52 for 1 ounce / 30 grams, which is a pretty good price considering that many loose powders contain less grams of product. If you use up loose powders regularly, it pays to shop in price per gram. 
• Comes in a huge mouth jar with a puff. The puff isn't great, I only used it a few times. I love the packaging for home use, but I wouldn't recommend traveling with loose powders.
• This powder is talc, nylon-12, and silica based, making it one of the most finely milled and delicate of the 'traditional' loose powders. The texture is more substantial feeling than the 100% silica powders or corn starch based formulas on the market.
• Soft matte finish, great for setting foundation. Not as good for touchups.
• It can be applied to look natural on the skin, but you will have to pay special attention to application to achieve a truly invisible look. If you are heavy handed or tend to sweep powder on with a brush, it could look dry or visible on the skin. 

Can fair skin use 20 Clair?
 One of my concerns was if the shade 20 clair was appropriate for very light or fair skin. I'm neutral and very fair (L'Oreal True Match N1 or Giorgio Armani Luminous Silk 2) and was worried 20 clair would be too dark. As you can see in the swatch below, 20 Clair works for fair skin. I tapped the powder on heavily for a swatch because a sheer swatch is translucent on my skin.

Update: Who owns who? Corporate ownership of global makeup brands

My mega post on the corporate ownership of cosmetics brands is one of the most popular ever on my blog, so with all of the new news lately I thought it was time for an update.


Unsurprisingly, L'Oreal and Estee Lauder have continued with substantial M&A activity, notably with L'Oreal's purchase of It Cosmetics and Estee Lauder's purchase of Too Faced and Becca. Shiseido has also been busy, creating a new prestige makeup division and purchasing Laura Mercier. E.l.f. has gone public under the leadership of TPG Growth.

The post update includes:

• Updated 2016 information
• New graphics accounting for 2016 news
• New information on which makeup brands are not owned by a conglomerate or private equity company
• Reader requests to include new brands

Click here to read the updated post! If you have any questions or requests for info on a brand you are curious about, please leave me a comment.